Taco Bell launches summer partnership with CROCS as they collaborate to release $60 casual shoe
Taco Bell has built up a cult following over the years - and now fans will have a chance to pick up some special merchandise.
The fast food giant has teamed up with Crocs to launch a limited edition pair of the footwear.
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What is the collaboration between Taco Bell and Crocs?
It is the first ever Mellow Slide collaboration and they are inspired by Taco Bell's signature black and purple colors.
Taco Bell has built up a cult following over the years and now fans will have a chance to pick up some special merchandise
The crocs also have 'Live' and 'Mas' imprinted in white within each foot bed, in honor of the company's iconic slogan.
They will go on sale for $60 on the Crocs website on June 28 but priority access will be given to Taco Bell Fire tier members from June 20.
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What is the release date of the limited-edition slides?
'This collaboration delivers on what both of our brands do best--listening to our fans and bringing their ideas to life in fun and unexpected ways,' Heidi Cooley, Chief Marketing Officer of Crocs, said.
'We know it doesn't get much better than kicking back in comfort with a Cheesy Gordita Crunch, so pairing our Mellow Slide with Taco Bell is the perfect combo!'
The fast food giant has teamed up with the infamous Crocs to launch a limited edition pair of slides
The comfy shoes have a different look to the standard Crocs and they cost $10 more than other Mellow Slides usually do.
Taylor Montgomery, US Chief Marketing Officer at Taco Bell, said: 'Like Taco Bell, Crocs is all about tapping into culture and allowing their passionate fans to express themselves.
'We tapped into that link between the two brands and we're pumped to be able to share this exclusive Taco Bell x Crocs Mellow Slide with our fans.
'We're always looking for unexpected ways to give back to our Rewards Members and giving them early access to order their own pair of slides feels perfect as everyone gears up for the summer.'
It is the first ever Mellow Slide collaboration and they are inspired by Taco Bell's signature black and purple colors
They will go on sale for $60 on the Crocs website on June 28 but priority access will be given to Taco Bell Fire tier members from June 20
This is not the first time Taco Bell has ventured away from the food industry to cater to its die-hard fans.
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Who is the target audience for the taco-themed slides?
It opened up a pop-up hotel in Palm Springs in August 2019 for a limited time complete with a Taco Shop hotel gift shop.
The Taco Bell Hotel & Resort served up swimwear, sunglasses, life-size sauce packet pool floats and more gear to enjoy poolside.
It has also set up the Taco Bell Taco Shop for other bits of fun merchandise.
Fans can get their hands on Taco Bell necklace for $25, a 6ft inflatable holiday decoration for $200 and a pair of blue light glasses for $85.