Amazon is testing AI-generated summaries of product reviews
searchengineland.com - 1 year, 7 months ago - Read On Original Website
Amazon has confirmed it is testing a new feature in its Shopping app - summaries of product reviews, generated by AI.
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How is Amazon addressing its fake review problem with AI?
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Summarizing Reviews
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cracks down on
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to identify damaged goods
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testing an AI-generated product review feature
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using generative A.I
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may soon offer generative
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To Enhance Warehouse Operations and Reduce Shipments of Damaged Items
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sum up product reviews
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feature that summarizes
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to sum up product reviews
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uses artificial intelligence systems to prevent
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upping its use of artificial intelligence
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to summarize customer product reviews and highlight product pros and cons
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developing new AI-powered tools
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adds it before all the customer reviews but adds a disclaimer in fine print below it that reads "AI-generated from the text of customer reviews."
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Summarizing Product Reviews
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then
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investing in "sophisticated tools" to help flag suspicious behaviour
The summary provides a summary of both positive and negative feedback about products. Beneath that is a note: "AI-generated from the text of customer reviews."
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What were the likes and dislikes of customers for the "Magic Mixies" toy according to AI-generated summary?
cnbc.com
fun factor, appearance, value, performance, quality, charging, and leakage
businessinsider.com
liked, or disliked
technologyforyou.org
mixed opinions
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liked and disliked
What it looks like. Here's one example of an AI-generated summary of customer reviews for a toy:
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What are some examples of the products Amazon has summarised using AI?
indianexpress.com
Magic Mixies
technologyforyou.org
toys to tech devices
What Amazon is saying. Amazon confirmed the test but declined to reveal any details about how it is generating these product summaries. An Amazon spokesperson said:
"We are significantly investing in generative AI across all of our businesses."
More generative AI at Amazon. The company is also reportedly preparing to add generative AI to its search experience. Amazon is also building tools for advertisers that generate videos and images.