Amazon AI-Generated Product Review - Assembly - Salesforce Research
Amazon is testing an AI-generated product review feature
businessinsider.com - 1 year, 8 months ago - Read On Original Website
E-commerce giant Amazon has started testing the use of AI to summarize product reviews.
More Context
keyboard_arrow_down keyboard_arrow_right How is Amazon addressing its fake review problem with AI?
marketplacepulse.com Summarizing Reviews
silicon.co.uk To Track Down
bbc.com cracks down on
deliveryx.net to identify damaged goods
businessinsider.com testing an AI-generated product review feature
cnbc.com using generative A.I
indianexpress.com may soon offer generative
eseller365.com To Enhance Warehouse Operations and Reduce Shipments of Damaged Items
ctvnews.ca sum up product reviews
kilgorenewsherald.com to crack down on
mobilesyrup.com feature that summarizes
wsiltv.com to sum up product reviews
searchengineland.com summaries of product
uk.finance.yahoo.com uses artificial intelligence systems to prevent
uk.movies.yahoo.com upping its use of artificial intelligence
cbsnews.com to summarize customer product reviews and highlight product pros and cons
techradar.com developing new AI-powered tools
technologyforyou.org adds it before all the customer reviews but adds a disclaimer in fine print below it that reads "AI-generated from the text of customer reviews."
analyticsinsight.net Summarizing Product Reviews
standard.co.uk then
uk.news.yahoo.com investing in "sophisticated tools" to help flag suspicious behaviour
Amazon seems to be doing a limited rollout of the feature that is appearing only in some listings.
Such product review summaries could be useful in guiding customers toward newer reviews, per an Amazon marketing agency CTO.
More Context
keyboard_arrow_down keyboard_arrow_right What are the potential implications of Amazon using generative AI to summarise reviews for e-commerce platforms?
silicon.co.uk transform and improve virtually every customer experience
eseller365.com mitigate shipment issues while enhancing productivity
marketplacepulse.com turning all reviews for each product into a few sentences that best describe consumer feedback
deliveryx.net reduce the amount of damaged items sent out, while speeding up picking and packing operations
kilgorenewsherald.com crack down on fake
uk.finance.yahoo.com prevent fake reviews on the platform that can intentionally mislead customers
uk.movies.yahoo.com bamboozle consumers into buying inferior products
cbsnews.com highlight product pros and cons
ctvnews.ca to cut down on the time shoppers spend sifting through reviews before making a purchase
technologyforyou.org Amazon adds it before all the customer reviews but adds a disclaimer in fine print below it that reads "AI-generated from the text of customer reviews."
mobilesyrup.com to revolutionize the shopping experience for Amazon customers
Morning Brew Insider recommends waking up with, a daily newsletter. Loading Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Email address By clicking "Sign Up," you also agree to marketing emails from both Insider and Morning Brew; and you accept Insider's Terms and Privacy Policy Click here for Morning Brew's privacy policy.
AI has truly taken over -- e-commerce giant Amazon has even started using the technology to summarize product reviews on its website.
More Context
keyboard_arrow_down keyboard_arrow_right How is Amazon integrating AI into its platform to help customers find the right product?
marketplacepulse.com Summarizing Reviews
silicon.co.uk To Track Down Fake Reviews
bbc.com cracks down on fake reviews
deliveryx.net to identify damaged goods
businessinsider.com review feature
cnbc.com using generative
indianexpress.com reviews
eseller365.com to mitigate shipment issues while enhancing productivity
ctvnews.ca sum up product reviews
kilgorenewsherald.com to crack down on fake reviews
mobilesyrup.com testing an AI feature that summarizes reviews
wsiltv.com to sum up product reviews
searchengineland.com summaries of product reviews
uk.finance.yahoo.com prevent fake reviews
uk.movies.yahoo.com tackle the burgeoning problem of fake reviews
cbsnews.com summarize customer product reviews and highlight product pros and cons
technologyforyou.org adds it before all the customer reviews but adds a disclaimer in fine print below it that reads "AI-generated from the text of customer reviews."
analyticsinsight.net Summarizing Product Reviews
The AI-generated review scrapes information about what customers liked, or disliked about the product, and carries a note which reads the text is "AI-generated from the text of customer reviews."
More Context
keyboard_arrow_down keyboard_arrow_right What were the likes and dislikes of customers for the "Magic Mixies" toy according to AI-generated summary?
cnbc.com fun factor, appearance, value, performance, quality, charging, and leakage
searchengineland.com positive and negative
technologyforyou.org mixed opinions
analyticsinsight.net liked and disliked
For instance, a mobile listing for a "Magic Mixies" toy stated that while customers have given positive feedback praising the item's "fun factor" and "appearance," there are also negative reviews about the quality of the item.
This new feature was first flagged by Mark Wieczorek, the chief technology officer of Amazon marketing agency Fortress Brand, in a LinkedIn post over the weekened.
Amazon did not immediately respond to Insider's request for comment sent outside regular business hours, but a spokesperson confirmed to CNBC on Monday the company was testing the feature.
"We are significantly investing in generative AI across all of our businesses," an Amazon spokesperson told CNBC.
Wieczorek wrote in his LinkedIn post that AI-generated product review summaries could be useful in guiding customers toward newer reviews. "It's long been known that aged products -- that have had the time to build up large numbers of reviews -- have had an unfair advantage against newer (potentially superior) entrants," he said.
"This could be a step towards reducing review moats and guiding customers towards newer (potentially superior) products that don't have "review moats," he added.
Amazon's rollout of the AI feature comes amid hype in the technology following the viral success of the ChatGPT bot which spawned a race in the technology.
Big Tech firms from Google to Meta have all jumped into the AI trend, spurring fears that tech could eliminate jobs including those in the media, market research, and even the legal industry.