Amazon AI-Generated Product Review - Assembly - Salesforce Research
Amazon may soon offer generative AI-summarised product reviews
indianexpress.com - 1 year, 7 months ago - Read On Original Website
Generative AI has emerged as the most groundbreaking technology of the decade, attracting billions of dollars in investment from various companies seeking a competitive edge. A new report reveals more details about how Amazon is integrating artificial intelligence into its platform to help customers find the right product, following a previous report last month.
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The ecommerce giant has begun testing a feature in its shopping app that uses AI to summarise reviews left by customers on products. The feature provides a brief overview of what shoppers liked and disliked about the product, alongside a disclaimer that reminds that the summary is AI-generated.
As an example, the report mentioned a children's cauldron toy called "Magic Mixies." The AI-generated summary for the product highlighted that while some of the toy's customers liked it for its "fun factor, appearance, value, performance, quality, charging, and leakage," a majority were of the opinion that $100 was too high for the toy. The summary also highlighted issues some customers felt with the product's charging and quality.
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